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MoviePass (2011-2018) (At Least As We Know It) - Movie Hot Take
When Mitch Lowe became CEO of MoviePass in 2016, it looked like the fledgling company might find new life. Having just suffered through one of its toughest stretches as it struggled to find footing. Even at $50/month for unlimited trips to the theater, the company failed to be profitable. Lowe, a former executive of Netflix and Redbox, supported the company's